Weichert Open House traffic has been up this month as more people realize now is the time to buy. That is great news for all of us.
According to the National Association of Realtors, nearly half of all buyers visit an Open House during their home search, and a majority of them rate Open Houses as a useful information source. But, what if they can't find your Open House?
Putting out at least eight directional signs should increase Open House traffic fourfold. If there are long stretches of road with no turns, place extra signs so visitors know to keep going and are assured periodically that they haven't missed the house. And, keep in mind that buyers will be taking many different routes to get to the Open House, so you should place signs from all directions, not just along the route you take to get there.
All signs point to success,
Jim Weichert
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