Online real estate Web site Redfin says it will begin posting consumer reviews of practitioners. Initially, 35 practitioners have agreed to participate. Redfin pulled their multiple listing service records since December 2007 and surveyed their clients via e-mail. The practitioners won't be able to edit or reject reviews.
Redfin says participants aren't worried-they assume the reviews will be good. If they get a new customer through the site, Redfin will take 30 percent of the practitioner's commission as a referral fee, then rebate half of what they take to the client. Redfin CEO Glenn Kelman says the company is monitoring the project carefully. 'We personally interviewed every partner agent to try to make sure the program was 100 percent slimeball free.'
Source: Los Angeles Times and National Association of Realtors(R)"
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